ZoomInfo Brand Presence
Clients:
ZoomInfo
Category:
Brand Mention Services
Campaign:
Brand Visibility & Authority
Location:
USA
Expanding ZoomInfo’s Brand Presence Across the Web
For an established SaaS brand, visibility isn’t only about ranking its own website. It also matters where, how, and in what context the brand appears across the wider web.
Raanked worked with ZoomInfo through our Brand Mention Services, focusing on expanding relevant third-party references to the brand across content closely connected to its market.
Our campaign targeted articles covering topics such as B2B data, sales intelligence, lead generation, prospecting, go-to-market strategy, sales technology, marketing intelligence, and revenue operations.
Rather than pursuing mentions wherever we could get them, we concentrated on pages where ZoomInfo belonged naturally in the conversation. Relevant software roundups, industry resources, educational articles, and existing SaaS content were evaluated for opportunities to introduce or strengthen the brand’s presence.
The result was a more intentional third-party footprint, connecting ZoomInfo with the categories, solutions, and use cases its target audience already researches.
Brand Mentions Placed With Context
A brand mention carries more value when the surrounding content reinforces what the company actually does.
That’s why our process started with context, not domain metrics.
We identified existing articles relevant to ZoomInfo’s market, reviewed their topical alignment, and looked for places where mentioning the brand would improve the content rather than interrupt it.
Each opportunity was assessed at page level. We considered the article’s subject, its relationship with ZoomInfo’s products and use cases, the other brands being discussed, and whether the mention could appear naturally within the existing narrative.
This helped us create a network of relevant brand references across third-party websites rather than disconnected mentions placed purely for volume.
For a recognized SaaS company, this approach supports a broader digital footprint by reinforcing the relationship between the brand and the topics that define its market.
Interesting Facts About The Campaign
The ZoomInfo campaign focused on building meaningful brand visibility beyond the company's owned website. Instead of chasing mention volume alone, Raanked prioritized contextual relevance and placements that strengthened ZoomInfo's association with its core SaaS and sales intelligence topics.
- Contextual Brand Mentions
- Relevant SaaS Coverage
- Stronger Brand Associations
- Third-Party Brand Visibility